AI Chatbot for Instagram
The AI chatbot for Instagram that never leaves a DM on read
An AI chatbot for Instagram is an assistant on your business account that learns your business, then answers DMs on its own. Markleyo reads your website, prices and policies, then replies in seconds, turns comments into DMs, books calls and captures every lead. From $14.50/month. No code, live in 10 minutes.
- Trained on your own business
- Answers DMs, comments & story replies
- Website, WhatsApp & Telegram included
- From $14.50/mo · 5-day free trial
What are the benefits of using an AI chatbot for Instagram DMs?
Markleyo is conversational AI trained on your own business, not the open internet. It answers the DMs you get every day, turns comments into conversations, keeps everything in one inbox, and passes the hard ones to your team with the full story attached.
It turns comments into customers.
Someone comments on your post and the bot slides into their DMs straight away with the price, the link or the answer they asked for. No waiting for you to notice, no “check our bio”. It picks up story replies the same way.
It never leaves a message on read.
Every DM and every lead lands in one shared inbox, whether it came from Instagram, your website, WhatsApp, Messenger or Telegram. Your team sees the name, the question and the history in one place, so nothing gets buried under message requests.
It answers the same questions, forever.
Prices, sizes, opening hours, delivery, refunds, how to book: all answered from your own pages, in seconds, at any hour. Roughly 9 out of 10 of these repeat questions get closed without anyone on your team opening the app.
It learns your business by itself.
Paste your website URL and it trains on your pages, prices, FAQs and policies in minutes. Add PDFs or spreadsheets on top. It answers from that library only, so it will not invent a discount or a slot you never had free.
It knows when to call a human.
Odd request, angry customer, a refund worth arguing about? It hands the chat to your team with the whole conversation attached, so your agent starts halfway through instead of asking the shopper to explain it all again.
Why do so many Instagram DMs go nowhere?
People DM you while they are still interested, and that moment is short. One analysis of 828,000 DM conversations found 53% die before the third message. Reply tomorrow and you are talking to someone who has moved on.
Messages sit on read
- People lose interest before you open the app
- The same five questions arrive every single day
- Comments get a like instead of an answer
- Nobody follows up on the ones who nearly bought
- Message requests pile up and never get read
Every DM gets an answer
- Instant answers pulled from your own pages
- Turns every comment into a real conversation
- Replies inside the moment, not the next morning
- Captures every lead and books the calls
- Replies 24/7 in each follower’s own language
What changes the day
your AI chatbot goes live.
What businesses see once the AI answers Instagram first, in seconds, at any hour, in any language.
Averages across businesses running Markleyo. Your own numbers depend on DM volume and how well the bot is trained.
Instagram chatbot pricing, compared honestly
Instagram tools split into two camps. Contact-tier platforms charge more as your audience grows: ManyChat runs $17 to $199 a month by active contacts, with AI about $29 extra, and Chatfuel starts at $39. Cheap keyword tools like InstantDM at $9.99 or CreatorFlow at $15 fire one templated DM but cannot hold a conversation or answer a product question. Markleyo is flat at $29, or $14.50 for your first term with code EARLY50, with real AI trained on your own content and your website, WhatsApp, Messenger and Telegram included. Prices checked in August 2026.
MarkleyoHow to integrate an AI chatbot with Instagram DMs
Five steps, about ten minutes, no code. Two of them happen inside the Instagram app, and that is where most people get stuck.
Create your chatbot and set the greeting
Sign up, name your bot, write the first line followers will see and choose who replies: AI, your team, or both. Instagram is included on every Markleyo plan, so nothing here sits behind a higher tier.
Give it your brand voice
Add your name, picture and tone, then switch on lead capture so every chat collects a way to reach the person back. In the DMs your bot is your brand, so it should sound like whoever normally replies.
Let it learn your business
Paste your website URL and add any PDFs, spreadsheets, price lists or FAQs you already have. Training takes minutes. After that it answers from your own content only, so its facts match what you actually sell.
Switch Instagram on and connect it
Your account has to be Professional, so Business or Creator. In the app go to Settings → Messages and story replies → Message controls → Connected tools and allow access to your messages. Then connect the account from the channels screen and send yourself a test DM.
Turn on comments, then your other channels
Set the bot to reply to comments and story replies, and be open that commenting may start a DM, because Instagram expects that. Then add your website, WhatsApp, Messenger and Telegram so one trained bot covers everything, with every chat in one inbox.
AI chatbot for Instagram: your questions answered
What businesses ask us most often before they switch it on, including the Instagram settings that trip everybody up.
Start freeHow do I integrate an AI chatbot with Instagram DMs?
Create the chatbot in Markleyo and train it on your website or documents. Switch your Instagram account to Professional, then turn on Settings → Messages and story replies → Message controls → Connected tools. Connect the account from the channels screen and send yourself a test DM. Every tool uses Meta’s official Instagram Messaging API, so these steps are the same wherever you build.
What are the benefits of using an AI chatbot for Instagram DMs?
It replies the moment someone messages, which matters because one analysis of 828,000 DM conversations found 53% die before the third message. It clears the repeat questions your team keeps answering, captures leads while you sleep, replies to comments and story replies, books calls, and answers in the sender’s own language. It also costs far less than staffing your inbox at midnight.
How do I make an AI chatbot for Instagram without code?
You do not write any code. Train Markleyo by pasting your website URL and uploading PDFs, spreadsheets or FAQs, add your logo and tone, then connect your Instagram account from the channels screen. Setup takes about ten minutes and nothing gets installed on your phone.
Do I need an Instagram Business account for a chatbot?
Yes. You need an Instagram Professional account, which means Business or Creator, and you have to allow connected tools to access your messages. Personal accounts cannot be automated, and any tool asking for your Instagram password instead of an official login should be avoided.
What is Instagram’s 24-hour messaging window?
When someone DMs you, it opens a 24-hour window in which your bot can reply freely. After that, automated replies are rejected. A real person on your team can still answer up to 7 days later using the Human Agent tag, but that is for humans only, and automating it returns an error.
Can it reply to Instagram comments and story replies too?
Yes. Someone comments on your post and the bot sends them a DM, which is the classic comment-to-DM flow, and story replies land in the same inbox. Just be open about it: Instagram expects people to know that commenting may trigger a message.
Does Instagram charge for DMs?
No. Unlike WhatsApp, which moved to per-message pricing in July 2025, Instagram does not bill you per DM. Your only cost is the platform you build the bot on, which makes Instagram one of the cheapest channels to automate.
Is there a limit on automated Instagram DMs?
Yes, around 200 automated messages per hour per account. Also worth knowing: on 27 April 2026 Meta removed the order update, appointment reminder and account update tags on Instagram, so old outside-window follow-ups now fail silently. Audit any flow you built before 2026.
What happens when someone needs a real person?
It hands the chat to your team with the full conversation attached, so your agent picks up halfway through instead of asking the person to start again. Instagram DMs land in the same shared inbox as your website, WhatsApp, Messenger and Telegram messages.
Turn Instagram DMs into paying customers.
Build your Instagram chatbot today, train it in minutes, and let it answer tonight’s DMs while you sleep.
5-day free trial · From $14.50/mo with code EARLY50 · Cancel anytime